I love the innovativeness of this product! It’s such a great idea being able to create shapes and watch them come to life in a mobile device in the form of an app. Of course, I am referring to your child, it’s not like I will be playing with the Play-Doh right…..errr……….well…….let’s just stop right here.

Allow me to share more about this innovative product for your child. I am sure many of you played with Play-Doh as a kid, it’s now been “modified’, keeping up with technology and the ever-increasing interest of apps by your child for his or her mobile device.

For those parents who worry that their child is spending too much of time on mobile devices, this will surely encourage some hands-on play.

Your child will be able to create a colourful world of interactive adventures where real world Play-Doh creations come alive in the digital world, in ways never before imagined.

Combining hands-on play with digital play, Play-Doh is introducing fans to even more interactive play adventures with the first app-enhanced Play-Doh experience – Play-Doh Touch Shape to Life Studio.

PD_ShapeToLife - PeanutGallery247

How does it work?

To start, simply download the Play-Doh Touch app (available on iOS and Android devices), fire up your imagination and shape a Play-Doh creation. Place this on the Shape to Life Studio and scan it with your tablet or smartphone.

The creation will come to life on-screen with fun animations and interactions, ready to explore. Create new virtual friends with the character stampers and watch as each new character unlocks their own unique world and personalities when scanned into the app.

Play-Doh Touch Shape to Life Studio - PeanutGallery247

Scan additional creations made with the action stampers to see the surprising effects they have on other creations in the app. Watch the characters dance, spin, float and more. Use different Play-Doh colours and see how that effect changes in the app.



Keep imagining, shaping and scanning additional exciting creations with the cutters and tools to customise and enhance the Play-Doh virtual world.

When it’s time for the physical Play-Doh creations to go back in the can, you can save your virtual creations in the app and bring them out to play, on your device, on another day.

Play-Doh Touch Shape to Life Studio includes the studio setup, five digital character stampers, five digital action stampers, four tools, 15 cutters and seven cans of Play-Doh Modeling Compound in a variety of colours as well as instructions to get you started.

PD_ShapeToLife_Studio 4 - PeanutGallery247

To learn more about how to interact with Play-Doh Touch Shape to Life studio watch the demonstration video on the Play-Doh South Africa YouTube channel.

The Play-Doh Touch Shape to Life Studio will be available from Toys R Us, ToyZone, Toy Kingdom, Hamleys and other major retailers. You can also shop online for Play-Doh at

A childhood staple since its introduction in 1956, the Play-Doh brand has continued to captivate the imaginations of children across the globe and is the #1 reusable modeling compound, with more than 500 million cans produced each year. As well as being fun for kids Play-Doh has also has many educational and developmental benefits. Play-Doh has been shown to enhance fine motor skill, improves pre-writing skills, assist with literacy and numeracy development, stimulate creativity and imagination, have a calming effect with regards to focus and concentration, develops hand-eye coordination, increases curiosity and knowledge and encourages social skills.

Visit Play-Doh South Africa at; Facebook: @PlayDohSouthAfrica; YouTube: Play-Doh South Africa

  • Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc.
  • Google Play and Android are trademarks of Google Inc.
  • Play-Doh Touch app works with iPhone, iPad, iPod touch, and select Android devices, device not included, App content suitable for ages 4+, Fees may apply.
  • Play-Doh contains wheat, suitable for ages 3 years and up, product and colors will vary.

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